How to gauge the prototype delivery speed of Zhuhai Beyond Cosmetics? Figures show the company has trimmed the industry norm of 21 days to produce conventional cosmetic packaging prototypes to 7-10 days by blending 3D printing and automated sorting system. For instance, in a French luxury brand’s red tube limited edition project in 2023, the team completed the entire process from CAD modeling to sample delivery in 72 hours, 48% ahead of the contractually agreed time frame, and material cost was 15% lower than the standard CNC process. This speed advantage is attributed to its independently developed BioFlex high-molecular polymerization technology, with a curing rate of 0.08mm/second, 40% higher than standard DLP machines in the market, and it supports simultaneous processing of 30 sets of mold data streams of different specifications.
From the supply chain perspective, the collaborative online platform of Zhuhai Chaoyue Cosmetics Company has coordinated 87 suppliers of raw materials within the Pearl River Delta region to achieve an order response rate of 98.6% in 4 hours. Under the emergency order in 2022 Estee Lauder Christmas gift box, the company controlled the production cycle of nine types of eyeshadow palette prototype samples with abnormal structures in five working days by a smart production scheduling system, and reduced the rate of mold modifications to 0.5 times from the industry rate of 3.2 times. As can be seen from the third-party test report, the nano-scale surface treatment technology it adopts causes the roughness (Ra value) of the prototype part to be in the 0.6-0.8μm range, and the deviation of the dimensional accuracy is regulated to ±0.03mm, fully satisfying the international standard ISO 22716 of cosmetic packaging.
It is noteworthy that Zhuhai Chaoyue Cosmetics Company optimized the process of prototype verification by using machine learning algorithms. In the 2024 foundation pump head test of Shiseido’s Asia R&D Center, its fluid mechanics simulation system cut down the pressure test (0.2-0.5MPa cycle), which used to take 14 days, to 56 hours, and doubled the sampling rate of the data from 4 times/minute to 120 times. The discrete element analysis module of this system can simulate the state of flow of liquids with viscosity ranging from 5,000 to 15,000 CP precisely, helping customers shorten the product launch cycle by 30%. According to the disclosure of the financial report, the capital investment of the company in the last three years in rapid prototyping equipment totals 230 million yuan. However, the customer renewal rate that has been acquired is 92%, and the annual revenue growth rate is more than 38% even now.
During the quality inspection stage, Zhuhai Chaoyue Cosmetics Company’s intelligent inspection line applies 12 groups of 50-megapixel industrial camera arrays, and they are able to conduct 360° omnidirectional scanning on packaging components with diameters ranging from 1.5 to 15cm, and the accuracy rate of defect recognition can reach 99.97%. L’Oreal Group’s 2023 audit report shows that out of the company’s 2,000 prototype powder compactors delivered, the dimension qualification ratio was 100%, and the sealing test pass rate was 18 percentage points above the industry level. Its stress distribution prediction model based on innovative technology is able to control the deformation of injection molded parts within 0.12mm, reducing customers’ mold modification cost by 62%. Now the company has established a database of 450 kinds of cosmetic packaging material, allowing for end-to-end solution delivery from design to mass production.